Restaurant Menu Design Tips To Help A Business Stand Out

When looking for a new restaurant in town, you obviously look out for reviews given by food critics or their respective social media pages. At the same time, you look for the menu. For this reason, a restaurateur shouldn’t overlook the restaurant menu design process. Well, its the design that plays a crucial role in making or breaking a restaurant business. In short, a customer will decide if they want to dine at the restaurant or not.

Menu Designing

 

A strategic menu design is very important for restaurant marketing. Why? Nowadays, diners peruse the online menu of a restaurant at their leisure even before they show up at the eatery. Going by this fact, if the menu design is neglected at any cost, it would be the advantage of a competitor restaurant.

 

A good menu is not only attractive to look at but also very concise and perfectly reflect the brand identity. Here are some tips for the menu design process.

 

Tips 

Brand Identity

 

During restaurant menu design, it's important to stick to the brand identity. Keeping content concise and also adding images that reflect the business is crucial.  A sushi restaurant should provide images of sushi dishes and nothing else.

 

Separate Menu

 

It’s important to design different menus for breakfast, lunch and dinner, beverages, and more. Attracting attention to each set of menus would be much easier. These would minimize ordering time as clients would be able to pick dishes as per their preference. For instance, they can just check out the breakfast menu. There is no need for other menu cards.

 

Various Categories

 

As well as categorizing your menu into different sections, such as breakfast, lunch or dinner, split it into sub-groups that hint at different sorts of dishes or drinks. These can be like Beverages subdivided into Hard and Soft Drinks, and so on. The same can be followed for lunch menu, consisting of a salad, main course, sides, and desserts. 

 

These are some menu design tips that must be followed. It would help to come up with stunning designs.